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How online advertising works

Online advertising works by using a variety of platforms and technologies to reach a target audience.
The most popular advertising platforms, such as Google Ads and Facebook Ads, use algorithms that analyse user behaviour, interests and search history.
This allows advertisers to deliver personalised ads that are most relevant to users’ needs.
Ads can be displayed in a variety of formats, from text and images to videos and interactive elements, to capture users’ attention and encourage them to act.

When online advertising can be useful

Online advertising can be particularly useful when you need to reach a large target audience quickly, increase brand awareness or drive sales.
It allows you to identify exactly who your target audience is and reach them at the right time.
For example, Google Ads can reach people who are actively searching for the products or services you offer, while Facebook Ads allows you to accurately segment your audience based on demographics, interests and behaviours.

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Why online advertising is better than traditional advertising

Online advertising has many advantages over traditional advertising.
It allows you to accurately measure the effectiveness of your advertising, monitor results in real time and quickly make changes to your campaigns.
In addition, online advertising is often more cost-effective, as you can set a budget and pay only for clicks or impressions.
Online advertising also allows you to reach a global audience and personalise your messages, which is difficult if not impossible with traditional advertising tools.

What's possible with Google Ads

Google Ads offers a wide range of options for advertisers.
You can create text, image and video ads that appear in Google search results, on partner websites and on the YouTube platform.
With Google Ads, you can pinpoint the exact keywords your ads will be displayed for and choose audience segments based on demographics, interests and behaviours.
You can also use remarketing features that allow you to re-engage with your website visitors and encourage them to take the actions you want.

What are the opportunities with Facebook, Instagram advertising

Facebook and Instagram advertising allows you to reach a large audience.
Using these platforms, you can create visually appealing ads with images, videos and carousels that appear in news feeds, stories and other places.
Target audience selection is very granular – demographics, interests, behaviour and even where you live can be set.
In addition, Facebook and Instagram advertising allows you to use remarketing, which helps you reach people who have already shown interest in your products or services.

How much online advertising costs

The cost of online advertising can vary considerably depending on the platform chosen, the advertising format and the target audience.
The most commonly used pricing models are pay-per-click (CPC) and pay-per-thousand impressions (CPM).
Google Ads and Facebook Ads allow you to set a daily or monthly budget, as well as to limit the maximum spend per click or impression.
This means you can control your spend and optimise your campaigns for the results you want.

What is remarketing

Remarketing is an online advertising strategy that allows you to reach users who have already visited your website or used your app.
This is a very effective way to encourage conversions, as these users have already shown interest in your products or services.
Remarketing ads can be displayed on different platforms such as Google Ads and Facebook Ads and can be tailored according to user behaviour, such as pages visited or products viewed.

offer within 1 hour!

Don’t wait, become visible online today! We understand the need to get things done fast these days. Fill in the form and we’ll give you a full price for the work, which won’t change.

Make sure you fill in all the fields.

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